Why
cool is hot.
The proliferation of technology and software publications and new media portals reveal repeated references to 'user-centric' as an essential component of the escalating battle for supremacy in the web 2.0 revolution - the battle for billions of computer, television, PDA and mobile phone desktops.
Whereas the legacy of web 1.0 in many cases monetized hypothetical internet businesses, the emerging 2.0 revolution has its conservative feet planted firmly in tangible space -- desktop real estate.
What is unique about web 2.0 is its fundamental connection to users and the potential that connection has for unprecedented returns. Consider the $1.65 billion paid for YouTube, the $580 million for MySpace, or the $250 million for 1.6% of Facebook. Contrary to conventional wisdom, the new net boom is driven not by the web 1.0 veterans or telecoms, rather a grassroots movement toward a more intuitive, user-centric and inclusive media rich internet model that harnesses the grossly under exploited potential of the internet, super-charges it with intuitive intelligence, then puts users - all 1.1 billion of them - in the drivers seat.
The en2go™ story is simple. Give net power to the user. Free them from the restrictions of the one lane so-called super highway, make net life fun and entertaining, make net tasks unbelievably fast and leave a light footprint.
Nobody knows how the internet future will look, what it will cost or at what pace it will unfold. It is likely however that en2go will join the ranks of other celebrated internet and entertainment innovators in helping shape the intuitive, Semantic Web that World Wide Web inventor Tim Berners-Lee first envisioned in 1989 - "a web that could be made more intelligent and perhaps even intuitive about how to serve a user's needs."
